Privacy Policy
Effective date: July 21, 2026
Caldera Holdings, LLC (dba "Detailery," "we," "us," or "our") operates the Detailery mobile detailing marketplace at detailery.co and its associated Detailer and Customer applications (together, the "Service"). A Detailer is a user of the Service to provide vehicle detailing and related services to a Customer ("Detailing Services"). A Customer is the end-user of the Detailing Services. This Privacy Policy explains what information we collect, how we use it, and your choices.
Information Collected
From Detailers, we collect:
- Contact and identity information: name, email, phone, address
- Banking information (collected but not stored; processed by Stripe; see "Payment processing" below)
- Background check results (via Checkr)
- Liability insurance documentation
- Availability, job history, and performance data
From Customers, we collect:
- Contact information: name, email address, phone number
- Service address
- Payment information (collected but not stored; processed by Stripe; see "Payment processing" below)
- Booking details relating to the Detailing Services
- Account credentials (via Google OAuth or email/password through our authentication provider)
We automatically collect from all users (Detailers and Customers):
- Basic usage/device data (browser type, IP address, pages visited) for security and service reliability
How We Use the Information Collected
- Create and manage accounts
- Process bookings
- Facilitate payment between customers and detailers
- Send transactional communications, including SMS notifications and e-mail messages
- Run background checks on Detailers before they can accept jobs
- Verify insurance for Detailers
- Maintain the security and integrity of the Service
- Comply with legal obligations
We do not use Detailer or Customer contact information for marketing without separate opt-in consent, and we do not sell personal information.
How we share information
We share information with the following providers only as needed to operate the Service:
- Stripe (payment processing and detailer payouts via Stripe Connect)
- Twilio (SMS delivery for on-the-way notifications)
- Resend (transactional email delivery)
- Supabase (database and authentication infrastructure)
- Checkr (detailer background checks)
We share limited Customer information to the Assigned Detailer through the Service solely for the Assigned Detailer to provide the Detailing Services. The Assigned Detailer is the specific Detailer assigned to provide Detailing Services to the Customer through the Service.
We do not sell, rent, or share personal information with third parties for their own marketing purposes.
We do not share, sell, rent, or otherwise disclose your mobile phone number or SMS consent/opt-in data with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and consent are shared only with our messaging service provider (Twilio) as needed to deliver the SMS notifications described in our SMS Notifications terms.
Data Retention
We retain account and booking information for as long as an account is active, and for a reasonable period after for legal, tax, and dispute-resolution purposes.
Your Choices
- You can opt out of SMS notifications at any time by replying STOP (see also SMS Notifications terms).
- Outside of the data retention requirements, you can request access to, correction of, or deletion of your personal information by contacting support@detailery.co, subject to our legal recordkeeping obligations.
Restrictions
The Service is not directed to, and is not permissible for use by, individuals under 18. The Service is not to be used outside of the United States.
Changes to the Policy
We may update this Privacy Policy from time to time. We'll post the updated version here with a new effective date.
Contact us
Caldera Holdings, LLC — 502 W 7th St STE 100, Erie, PA 16502